Also for the next season, the fashion houses present their vision and the new fashion and accessories collections through the Fall Winter 2019 2020 Fashion Advertising Campaigns. To communicate their very personal message, the brands have recruited the most requested models and it girls, as well as the goals of the most famous photographers in the world. The editorial staff of Vogue.it has gathered for you all the most beautiful advs of the season.
Valentino chose Joan Collins for her campaign dedicated to Christmas capsules. The project – divided into three chapters – also includes videos directed by Barbara Anastacio. Discover the first on Vogue.it.
On the occasion of his first festive campaign, Riccardo Tisci, brought together for Burberry a cast of international talent to celebrate the concept of inclusiveness, union, hope and love. The cast includes: the Italian singer Mahmood, Carla Bruni, Fran Summers, the ambassador brands Zhou Dongyu and Yoo Ah-in, Shay, Ikram Abdi Omar, Lea T, Boychild, Wu Tsang, Cecilia Chancellor, Sasha Pivovarova, Marina Morena and Ruben Loftus-Cheek. The shots are by Mert Alas & Marcus Piggott.
Gucci celebrates the holiday season with a 'sea and sun' vacation. This campaign, conceived by Alessandro Michele, Gucci creative director, has been entrusted to the photographer and director Harmony Korine. Watch the video.
Coach unveiled “Wonder For All”, the 2019 Christmas holiday campaign. The cast includes actress Yara Shahidi, model Kate Moss, rapper Megan Thee Stallion, Spike and Tonya Lee and other friends of Coach. The plot focuses on the group as it gathers at an impromptu party in a New York brownstone, capturing the magical atmosphere of the holidays. The shots are by Juergen Teller.
MICHAEL Michael Kors celebrates Christmas with the Holiday 2019 campaign. The protagonist of the project is winter, with the new ski capsule interpreted by Bella Hadid. Behind the lens is Cass Bird. Discover the video.
“One to me, one to you” is the fruit of the new communication strategy of Nomination. An invitation to get in touch with others, in a continuous exchange of links that, in addition to being small jewels of the best Florentine goldsmith tradition, are also symbols, dedications, words of love that celebrate our bonds. Watch the video.
A mother and a daughter, a man and a woman, girls and laughter: unique moments, precious, intense or simply moments of everyday life. These are the emotions that make every moment special, these are the joys that really matter and that become the protagonists of the new campaign Stroili. Discover the videos on Vogue.it.
On the occasion of its 40th birthday, Sloggi breaks every pattern and celebrates by launching a new explosive campaign. Main ingredients: a fun and non-conformist grandmother, sensational moves of hip-hop and a crew of dancers and influencers from all over the world. Watch the video.
Louis Vuitton presents the new Travel campaign that celebrates the soul of travel, the essential and timeless spirit that has always been one of the foundations of the Maison. Under the artistic direction of David James, the photographer Angelo Pennetta portrays the models Rianne van Rompaey, Fei Fei Sun and Kit Butler immersed in the sublime landscapes of Vietnam.
The supermodel Elsa Hosk, already protagonist of the summer campaign, is reconfirmed ambassador of the Fall Winter 2019 2020 collection of René Caovilla. The shots are signed by the Norwegian photographer Hanna Tveite. Discover also the videos on Vogue.it.
Liu Jo he chose Anna Ewers for his new campaign. The model represents the double soul of the woman, able to express together the concepts of “natural and glam” that make it unique in the world. The shots are signed by Mert & Marcus. Watch the video.
Dua Lipa has created a capsule collection with Pepe Jeans. An advertising campaign was born to celebrate the liaison. Here is the video.
Zegna presents the #WHATMAKESAMAN campaign featuring two-time Oscar winner Mahershala Ali and Chinese artist Nicholas Tse. The project explains the brand, “wants to be a platform for discussion – and perhaps also a provocation, recognizing that it takes courage to express a new type of masculinity, perhaps different from the idealized versions that have existed for so long”. Discover the video and images on Vogue.it.
Stuart Weitzman chose the beautiful Kendall Jenner for the first episode (of three) of her new campaign called SW Boot Camp, a project that celebrates the energy and the audacity of strong women who make their way into the modern world wearing the boots of the brand. Photos and videos are signed by Charlotte Wales.
To present the Fall Winter 2019 2020 collection, the first born under the artistic direction of the Creative Curator Giacomo Santucci, Borsalino launches a preview of the new communication campaign signed by photographer Joseph Cardo. Starring Valentina Sampaio, J Moon, Franzi Mueller, Alessio Azzalini, Allen Haygood and Michel Pinhero. “In continuity with the previous campaign and always within the Arts & Crafts code, which expresses the soul and DNA of the Borsalino brand, my will, also for photography, is to raise the m“A photographic ezzo on a par with other arts,” said Santucci.
This season Equipment chose Shalom Harlow for his new advertising campaign. Like Daria Werbowy, Kate Moss and Mariacarla Boscono, the model has also created a series of artistic self-portraits featuring the brand's new collection. The photographs were taken in Shalom's private home in Ojai, California, and were transformed with special effects that recall collages. They represent the interconnection between mother nature and space. Discover the preview shots on Vogue.it.
The new campaign of Miu Miu he wants to explore youth and the great outdoors, “tell the sense of dynamism that inspires adventure and freedom, the desire to travel in search of new experiences”, explains the brand. The protagonists are Adut Akech, Hailey Rhode Bieber, Jean Campbell, Abby Champion, Tang He, Meghan Roche and Aliet Sarah. The video is by Eddie Wrey.
MICHAEL Michael Kors has chosen Bella Hadid for its new advertising campaign. Behind the lens is David Sims. Discover the video on Vogue.it.
The singer-songwriter Halsey is the protagonist of the new campaign of DKNY. The star posed for a series of black and white shots that show her the must-haves of the new collection, such as blazer dresses and sport-inspired garments with animal print. Discover the video on Vogue.it.
The new campaign of Dondup is titled DO? DON’T DO? / DONDUP and revolves around the theme of technological invasion and the impact that high-tech devices have had on everyone's life and in interpersonal relationships. At the center of all Denim Couture, seen from the point of view of innovation and non-conformism. Behind the shots of the project is Gianpaolo Sgura.
The new campaign of Patrizia Pepe is titled Electric Spirit and was shot by the British photographer Josh Olins under the creative direction of Giovanni Bianco. At the center of the project the irreverent attitude and sensual femininity of today's women. The protagonists are Amandine Renard and Stella Lucia.
The campaign of Versace takes up the dichotomy between luxury and grunge presented for the first time during the Fall Winter 2019 2020 fashion shows. Behind the lens is photographer Steven Meisel. Among the protagonists Kaia Gerber.
New campaign also for Saint Laurent. The project is directed by the designer Anthony Vaccarello, while the shots are by Juergen Teller. Starring Kiki Willems, Freja Beha Erichsen and a cute little monkey, Allie. Also discover the video.
Gucci takes us into the past with its new # GucciPrêtÀPorter campaign. The new project, directed by Alessandro Michele, tells the story of fashion from the 50s to 80s, taking us backstage and to the ateliers where the creations are born. The shots, decidedly retro, are signed by Glen Luchford.
The campaign of Kenzo was shot in Paris by David LaChapelle and features an explosive array of actors and artists such as Hunter Schafer from “Euphoria” and models Lindsey Wixon, Kiko Arai, Geron Nord and Jabali Sandiford.
Michael Kors Collection chose the photographers Inez van Lamsweerde and Vinoodh Matadin for his new project. The shots portray the model Rianne Van Rompaey in a New York villa. “The campaign offers a glimpse into the life of today's jet set,” he explained. “The precious atmosphere of the location is perfectly combined with the elegance and drama of our collection”.
The new campaign of Salvatore Ferragamo was taken again by the famous English photographer Harley Weir. “Walking the streets of the city during the days of the parade, I started to peek at the entrance of the buildings I saw passing by. I realized that Milan is full of hidden architectural treasures, beautiful entrances and courtyards, invisible from the street, and I decided to show some of these secret places in our campaign, “said the creative director of the brand Paul Andrew. “Milan is a place of great discretion, but also of profound cultural and artistic sophistication, and this made me realize that it was the perfect setting”.
Jade chose Sasha Pivovarova as the protagonist of his new campaign. The top model was photographed by Inez and Vinoodh in a minimal space, where only the wonderful colors of the brand's new collection are in the foreground.
Doutzen Kroes is the protagonist of the new campaign of Ermanno Scervino. “For this season I wanted a very minimalist approach,” explained the designer. “Our time is characterized by an overexposure to images and details. I, on the other hand, wanted to focus on women, their beauty and sensuality, and my fashion, made up of tailored garments designed to really be worn and that should help women express all their femininity. The aesthetics of Luigi & Iango fits perfectly with my idea and the result is shots of impact, both modern and timeless ”.
The new campaign of Emporio Armani was taken by Lachlan Bailey, in Milan, an industrious capital open to the world, a vital element of the Armani DNA. The protagonists are Romy Schonberger, Taja Feistner, Vika Evseeva, Ivan Kozak, Andre 'Bona, and Daniel Morel.
Filmed in Rome, under the creative direction of Silvia Venturini Fendi and the artistic direction of Nico Vascellari, the campaign of Fendi plays on the theme of dualism that is reflected in all the garments: from the tailored cuts of the clothes and in the multiple functions of the accessories. For the first time, in addition to men's garments, the campaign features the Fall Winter 2019 2020 Women's Collection.
Valentino Garavani chose the photographers Inez & Vinoodh for his project. The protagonist is the famous supermodel Naomi Campbell who, in the black and white shot, shows off the Valentino Garavani VRING Bag.
The new campaign of Trigère was taken in the historic location of Palazzo del Bo, an architectural masterpiece by Giò Ponti. A perfect place to highlight the elegant and sophisticated looks created by the creative director of Franklin Benjamin Elman. Watch the short film by Alexandre Joux and discover Oskar Cecere's shots.
Etro he brought a white horse to Manhattan to make him the protagonist of his new advertising campaign with an exceptional cast: Marisa Berenson, Andreea Diaconu, Grace Elizabeth, Taylor Hill, Hiandra Martinez, Amber Valletta, David Alexander Flinn, John Pearson and Kohei Takabatake . The shots bear the signature of Cass Bird.
Discover the gallery dedicated to the Fall Winter 2019 2020 Fashion Advertising Campaigns.
Updated November 13th at 6:00 pm.